In the project CONSUMERPRODUCTS, five consumer segments have been identified based on their food related life style. Two consumers groups were selected as the target groups for the development of new seafood products. After announcing a design competition, in total 20 seafood designs were submitted by various organizations and individuals in Europe. An international jury, consisting of experts in consumers science, seafood technology and sensory science, selected the design (called ‘Fish Tamales’) of the Wageningen UR food technology student from Indonesia, Lydia Halim, as the best one.
The Fish Tamales concept overall scored best on several criteria like matching the target group, attractiveness, innovativeness, sustainability, and on potential to be developed into a final product. The jury reports : “ The ‘Fish Tamales’ concept scores high for ‘first impression’ and ‘innovativeness’. The ‘Fish Tamales’ concept is able to fit the two consumer segments. The concept fits the best for the consumer group that is most interested in healthy and fresh quality products to be prepared at home, but can also be adapted to fit the group that prefers easy and convenient yet nutritious products.”