It is a fact that most consumers perceive seafood as healthy and nutritious, whereas a thorough understanding enabling comparison across Europe of aspects determining seafood consumption levels such as consumers motives, barriers, quality perception and information requirement is missing.
In the first project of this RTD pillar the main objective is to explain the differences in consumption levels of seafood in Europe by an integrated study of the attitudes, preferences and eating habits across consumer segments. This will represent a baseline study within the programme.
The main objective in the second project is to develop and apply a consumer oriented seafood sensory quality model that relates consumers´ perception of eating quality with the sensory characteristics perceived by experts at each point in the total chain. After the validation of the seafood sensory quality model the seafood industry will be able to improve eating quality of seafood for consumers, will encourage increased seafood consumption and by doing so will contribute to improved consumer health.
In the third project the main objectives are to analyse models of information processing and the working of communication in relation to traceability, health, safety and ethical issues of seafood and to investigate consumers’ needs for seafood information and the impact of this information on choice. An effective seafood communication strategy with respect to traceability, health, safety and ethical issues will be developed.
In the fourth project the main objective is to study consumer’s perception, expectations and preferential behaviour related to sustainable and environmentally friendly seafood production systems, new farmed fish products based upon diet modulation, functional seafood products and specific product characteristics associated with convenience, health and well-being.