Dr Jostein Storøy, SINTEF Fisheries and Aquaculture, is also the project leader of project 6.2 He has worked with fish chain logistics for about 15 years. He has managed more than 20 Nordic and European research projects funded by the Norwegian Research council, the Nordic Council of Ministers and EU. In his research he has been working closely together with the industry, the fishing sector as such, transporters and European retailers. Storøy led the development of a Norwegian standard for labelling of fish pallets and boxes. Lately Dr. Storøy has been involved in the TraceFish-project, where he was member of the steering group, and was responsible for the development of the CEN standard for traceability in the farmed fish chain. These standards are a major condition for integration in the fish supply chain.