Project leader is Dr Jostein Storøy, SINTEF Fisheries and Aquaculture. He has worked with fish chain logistics for about 15 years. He has managed more than 20 Nordic and European research projects funded by the Norwegian Research council, the Nordic Council of Ministers and EU. In his research he has been working closely together with the industry, the fishing sector as such, transporters and European retailers. Storøy led the development of a Norwegian standard for labelling of fish pallets and boxes. Lately Dr. Storøy has been involved in the TraceFish-project, where he was member of the steering group, and was responsible for the development of the CEN standard for traceability in the farmed fish chain. These standards are a major condition for integration in the fish supply chain.


Key persons in IMPLEM:

Dr Eskil Forås, SINTEF, has been involved in national traceability projects for the meat industry, for the pelagic fishery industry, for the fish farming and software industry as well as the TraceFish project. He is a product manager in Superior Systems AS, Trondheim, Norway who produces software for traceability and production control in fish farming as well as in Hydro Seafood Glomfjord, Norway, a smolt production site.


Mr. Gunnar Senneset, senior researcher at SINTEF Fisheries and Aquaculture. He has long experience from research and development in information technology both at SINTEF and Norwegian Information Technology (NIT). Before returning to SINTEF in 2004, he worked 11 years in Scandiaconsult as a senior consultant and manager with focus on supply chain management solutions for companies in various industries, e.g. food paper/pulp and retail. Main fields of competence are logistics, simulation and systems integration. He is now focusing on the use of new technology for automatic identification and data capture, with projects both in the fish industry and meat industry.


Dr Petter Olsen is also in project 6.1. He is senior researcher at the Norwegian Institute for Fisheries and Aquaculture. He has worked within the field of traceability since 1986 and in the fish industry since 1993. He initiated and co-ordinated two of the first international projects focusing on this issue; one on Nordic level and the TraceFish project on European level. The main deliverable from TraceFish was a set of European standards (CEN-CWA 14659/14660) where voluntary industry agreement for what traceability data should be recorded in each link in the fish industry is set down. Petter Olsen serves as an adviser to the EU, the Nordic Council of Ministers and the Nordic Industrial Fund on this subject.

Dr  Begoña Pérez-Villarreal, AZTI, is also project leader of project 6.3. She is Director of Business of AZTI-Food Research Division. She has been involved in projects related to the development of systems for the capture, transmission and management of the data in the meat GESCAR©, wine ILUSBACO© and fish sectors EKOIZ© and in the development of quality assessment methods and analytical tools to be applied through the traceability chains in different food sectors. She has been a management team member of the CA-FQLM and the EU Tracefish project.  

Alberto González de Zárate, AZTI, is also in project 6.1. He is project leader in AZTI, has been the project leader of more than 50 national and international projects dealing with food hygiene, HACCP (Hazard Analysis and Critical Control Points), Quality Assurance (ISO 9000), continuous education to farmers and fishermen, quality and denomination of origin labelling and implementation of traceability in different food sectors (meat and fish).

Mr. Erling Larsen, is also in project 6.1 and coordinator of RTD Activity 6. He holds a position of senior advisor at Danish Institute for Fisheries Research. He has experience both as administrator of research and development funds and from other food sectors. He has been working with quality related issues in the fish sector and has coordinated the development of a software production system and traceability projects. He has been a management team member of the CA-FQLM and the EU Tracefish project QLK-2000-00164.

Dr. Petter Arnesen, vicepresident at Fjord Seafood ASA, Norwegian SME. It is ranked among the principal players in the world aquaculture industry - providing more than 10 per cent of the world’s production of Atlantic salmon. Fjord Seafood has developed world-leading expertise in all aspects of the salmon production value chain. Through joint ownership of Fjord Marin AS, Fjord Seafood is developing its production of other select marine species including cod, halibut and wolfish. Fjord Seafood’s objective is to establish itself as the leading international supplier of farmed seafood. It has chosen to focus its efforts on the traceability of its product, deeming this to be the most important documentation for assuring the quality and safety of its seafood.

Ole-Henning Fredriksen, chief executive officer at Trace Tracker Innovation AS, Norwegian SME. It is an Independent company established in 2003 to develop and operate systems for electronic traceability in food value chains. Research and development have been conducted in close cooperation with the food industry. The systems are generic and may be applied to all types of food value chains - something that is necessary, as supermarket chains need a traceability system that covers thousands of products. Their vision is to make chain traceability a profitable investment for the food industry.