Professor Wim Verbeke from Ghent University (UGent) is contact person in Belgium.
He is project leader for project 2.3 SEA-INFOCOM, and has in particular carried out research activities in the field of consumer decision-making towards food and influencing factors. Among influencing factors, specific attention is paid to the role and impact of information and communication (advertising, public health information, negative press). A lot of work has been performed with respect to meat consumption during 1998-2002. The experience gained from this case will now be extended to other food categories including seafood. The research team at the Department includes three university professors and 12 researchers (of whom 3 post-doctoral). Research in this specific field has yielded 50 articles in peer-reviewed scientific journals during the last 5 years.